What this new site fixes
Built against the website and search report from 3 November. Same clinic, same prices and words where they worked; rebuilt to be fast and easy for Google and AI tools to read.
| Area | Today | New site | Why it matters |
|---|---|---|---|
| Homepage size | 13 to 31 MB | 183 KB for the whole site's images and styles | Loads in a couple of seconds on a phone, not 18 |
| Page names in Google | "About 1", "New Services", "Contact Us" on the About page | Every page named for the treatment and town | Google shows the right page for the right search |
| Main headings | 9 pages with no heading or "Book your appointment now" | One clear heading per page | Google and AI know what each page is about |
| Contact page | Blank | Address, phone, hours, map link, parking | People can find and call you |
| Business details for search engines | Hours and phone blank | Full business details on every page (schema) | Correct details in Google, Maps and AI answers |
| Reviews | Pictures Google can't read | Real text with names and dates | Google and AI can read and quote them |
| FAQs | Mostly generic, keyword-stuffed | Plain answers to real questions, marked up for Google | Answers can appear in Google and ChatGPT |
| Team | On one page, no qualifications in search data | Named team with roles on every page's data | AI tools trust named, qualified practitioners |
| Microneedling | One line on the facials page | Its own page: steps, price, downtime, FAQs | Can rank for "microneedling Iver / Slough" |
| Prescription-only treatments | Named on the Injectables page (not allowed in UK ads) | Not named; nurse consultation instead | Keeps the site within ASA rules |
| "Permanent" laser claims | Used several times | "Long-term hair reduction" | Accurate and within advertising rules |
| AI search | No llms.txt | llms.txt summary + robots.txt welcoming AI crawlers | ChatGPT, Claude and Perplexity get a clean summary |
Still to confirm with Pretty Perfect
- Anything with a dotted underline (microneedling timings and course, nurse-led prices).
- Team photos and the Meet the team videos from the 16 November content day.
- 10 favourite reviews to add.
- Which treatments to feature first, and the Black Friday offer if it should appear.
- The 37 blog posts and local pages move across unchanged, with redirects from every old address, so nothing loses its Google ranking.
Ways to put it live
- GoHighLevel Sites: already paid for, with forms and booking in one place.
- Cloudflare Pages: fastest and free hosting; this preview runs as-is.
- Squarespace (Baiju's team): rebuild these pages in the current site.
- Squarespace (with a contributor login): we rebuild them directly.